Choose a product that matches and treats your skin identity and suits your skin color. My advice is to always ask for a tester and insist in wearing it to see the end results. Be sure to test your foundation in a natural light, (go in front of a window, or outside) most of the shops have incandescent lights that can make your skin look more yellow or golden than natural light. Never go for a darker shade in the hope that it will make you look more tanned and healthy; it will not look natural on your face and it will be impossible to blend it at the edges.
I advice you to select 3 proper shades closest to your natural skin tone and give it time for a reaction with your skin’s acid levels (few minutes will be more than enough), the one that seems to disappear will be the correct shade for you. Different formulations of foundation will have different coverage and effects.
Finding the best texture for you:
1. TINTED MOISTURIZER (BB-cream). They combine SPF, subtle coverage and hydration, it doesn't camouflage the blemishes or any other imperfections. It can be worn by all skin types but is best for those who have almost nothing to cover. It's just for a hint of color. The best way to apply it, is with your fingers. A sponge will absorb way too much of the product.
2. MOUSSE FOUNDATION. It has a very light and fast drying application. They don’t contain SPF but they are very much like a tinted base; light in coverage. It's great for very young skin and those who don’t always wear foundation. Best way to apply is with your fingers. A sponge will absorb too much of the product, just like tinted moisturized foundation. Maybelline Dream Matte Mousse, L’Oreal Matte Morphose.
3. LIQUID FOUNDATION. It might be a water or oil-based liquid and is very good for dry, dehydrated and combination skins. Very easy to be applied and provides a medium coverage. The best way to apply is with a sponge to create an even texture on your skin. Some liquid textures work better when they are slightly warmed by the fingers in the palm. With this formula you can control the amount of coverage, you just have to make sure you blend it carefully. Oily skin need oil-free formulas.
Rimmel Match Perfection Foundation, Lancome Teint Idole Ultra 24H Foundation, Maybelline Fit Me Foundation, Laura Mercier Oil Free Foundation, MAC Face and Body Foundation.
4. CREAM FOUNDATION. This formula is used when you are trying to achieve a flawless complexion for photo shoots and film. It gives a medium to heavy coverage for all skin types. Concerning everyday wear; only those with a dry skin can use this formula every day, as it can be over-nourishing. Better to apply with fingers.
Lancome Absolue Makeup - Absolute Replenishing Cream Makeup, Laura Mercier Silk Cream Foundation, Elizabeth Arden Ceramide Plump Perfect MakeUp.
5. STICK PAN FOUNDATION. It can be used as a foundation and a concealer, provides a good coverage, but can be quite greasy, so avoid it if your skin is oily or prone. Apply this foundation with your finger to conceal dark circles or as corrective touch ups. When applying with a wet sponge: it might become clogged and give you some troubles at blending.
MaxFactor Pan Stik.
6. COMPACT FOUNDATION. Easy to carry with you. Best for young, combination and/or dehydrated skin types. It has more of a complicated application than the other formulas, as you need to apply it with a wet sponge: it might become clogged and give you some troubles at blending as well.
The Body Shop Extra Virgin Minerals™ Compact Foundation.
7. POWDER FOUNDATION. What makes it different from the compact base you might think… ? They might look the same and make you a little bit confused, but they are not the same. The powder base is pure powder and should really only be used to top up foundation with a mat finish, for oily skin or on a mature skin for a light to medium cover. Best to apply it with a brush.
8. MINERAL make-up is the latest trend. Mineral foundations commonly come in the form of loose powders and tend to be the most popular choice. Their popularity has come about in part due to the fact that the foundation has very few ingredients, and those being inert minerals, tend to be perfect for people with allergies or sensitive skin. Brush on minerals with a big, puffy brush, building up layers of nearly invisible powder.
Take your time with foundations and be sure to choose the best color and texture base for you, but never forget that beauty is self confidence applied directly to the face!
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