Victorian era,1837 - women were doing huge efforts in order make their eyelashes longer and they used a warm mixture of ash and elderberry juice. I don’t even want to think how difficult, messy and frustrating was the application of this manufacture!
The product that people would recognize as mascara today did not develop until the nineteenth century. A chemist named Eugene Rimmel developed a cosmetic using the newly invented petroleum jelly. The name Rimmel became synonymous with the substance. Across the Atlantic Ocean and at the same time, a man named T. L. Williams created a remarkably similar substance for his sister Maybel. I think everyone guessed that was the first from Maybelline mascara.
And it passed some years until a true innovation in terms of lengthening eyelashes and a better mascara innovative formula was discovered. In1939 the Polish chemist Helena Rubinstein creates a new mascara formula and the first waterproof mascara. Yet mascara wasn't in a tube still, and it had no cute brush... It was black hard cake and it took another 20 years for a newer innovation; a new product, a better texture and easy application.1957, an important year that marks the first mascara in a tube with a brush and a lotion creamy black texture but still not yet the tube we have nowadays, but more like the one that you squeeze.
2014...... and today we talk about mascara based on polymers with an ultra flexible brush and sometimes accompanied by slight vibrations. Today we can color our eyelashes in green or black, we advise each other if ''scandal eyes'' is better than ''manga eyes'' and our only problem is that we still don’t have enough volume or lengthening...... that was the evolution of the mascara!