Daisy Dream Marc Jacobs
Daisy Dream is a more sophisticated and ethereal version of the original. The composition tends to create a “blue effect”, made from unusual floral and fruity aromas. There are accords of blackberries, pear, blue wisteria, jasmine and coconut water. The scent, like the original, is created by perfumer Alberto Morillas, in collaboration with Ann Gottlieb and designer Marc Jacobs himself.
Daisy Dream is elegantly crafted and dressed with an embellished daisy detail that creates an airy, lace-like effect. A delicate daisy chain laces the carton, complementing the ethereal blue color palette.
Daisy Dream is a floral fruity fragrance with a light and airy touch – dreamy, sweet and charming notes.
View inside the tweet store
Marc Jacobs knows his customer very well, and for his Daisy pop-up store he's playing on that customer's love for social media by swapping treats based upon his range of Daisy fragrances for tweets. No money will exchange hands, instead tweets using the hashtag #MJDaisyChain will "buy" you samples of the designer's trio of Daisy fragrances - Daisy, Daisy Eau So Fresh and Daisy Dream.How cool ? I should say exciting cool.
Daisy fragrances - Daisy, Daisy Eau So Fresh and Daisy Dream
The Marc Jacobs Tweet shop from Amsterdam was for the promotion of the new women fragrance Marc Jacobs Daisy Dream.Same tweet shop was in London also between 15-17th of august.
The concept was quite simple : you came to the tweet store with your phone, took a selfie with one of the Daisy fragrances, tweet it on social media using #MJDaisyChainAms and get rewarded with a goodie bag.Also the best tweet of the hour even had a chance to receive a Marc Jacobs fashion item, like a Marc Jacobs handbag or eye wear.
The shop was full of white flowers, fragrance bottles with an amazing design, goodie bags,expensive bags and very cool glasses, and of course fashionistas .It was more busy than I actually expected and I had to stand in a line to take my selfie :)))
For a while I was planning to get Marc Jacobs glasses and this time I even had the chance to wear it for free.
I am a flower fanatic and I simply loved this tweet store concept and even more the goodie bag .
Sadly, I was not so lucky to win one of his gorgeous bags but I have it on my Christmas wish list.
This post was sponsored by Marc Jacobs INTL and the de Bijenkorf shop from Amsterdam.
Thank you for reading and stay close to see my Marc Jacobs goodie bag and more information about the Daisy fragrance !